🚘💲 Book Tour with Guest Post & Giveaway ➱ Drive Down the Purchase Price of Your New Car by Dale Dallman

 DRIVE DOWN THE PURCHASE PRICE OF YOUR NEW CAR 

by Dale Dallman

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GENRE: NonFiction

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BLURB:

Buying a car. Just those three words can conjure up a whole swirl of emotions.

For some, it’s the thrill of a sleek new model—the scent of fresh upholstery and the promise of open roads. For others, it’s a daunting odyssey filled with jargon, pressure, and the fear of an expensive mistake.

Wherever you fall, you’re reading this because buying a car is a significant life event.

We’ve all stood on the lot, squinting at price tags, decoding financing offers, and feeling the push to “act now.” It’s easy to feel outmatched—to wish for an expert at your side. Consider this book that expert: your trusted co-pilot on a journey that’s both exciting and rewarding.

This isn’t just a checklist—it’s a philosophy. You’ll learn to approach car buying with clarity and confidence, understand financing, master the test drive, and negotiate with purpose, ensuring that you walk away feeling like a winner.

Whether you’re a first-time buyer, upgrading, or simply overwhelmed by options, this book is for you.

So, buckle up. Get ready to embark on a journey that will not only lead you to the perfect vehicle but will also leave you feeling empowered, informed, and ready to hit the road with a smile.

Happy driving!

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EXCERPT

The Mega car dealers worked up a sales system designed to cost you money! It was to psychologically make your brain pick the one item out of four you reacted to most. The four items are PRICE, DOWN PAYMENT, TRADE ALLOWANCE, and MONTHLY PAYMENT! The designs were different, but the concept was just as deadly.

The top, center of the Four Square Sheet describes the vehicle you are buying. The Brand, Year, and Serial number, then, at the bottom of the sheet, they drew four separate squares. They were all blank squares. The salesperson would have you settle into a specific vehicle and fill in the center part. He wouldn’t fill in the squares. He would talk to you about price, down payment, trade-in, and monthly payment, but not write in the squares. He would ask about a down payment.

Then, he would leave you to talk to the boss. This time alone does two things. It allowed you to talk over the information you had given the salesperson, and it was a cool-down period to settle your jitters.

Now he has left you to tell the Desk Manager everything you discussed. The Desk Manager then fills out the four squares on the bottom of the selling sheet. He lists the FULL selling price, including all dealer-added options and extra profit, in one square. He writes a very low value in another square for the price they offer for your trade. The next square gets a very high cash down payment figure. The last square gets a very high monthly payment figure.

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GUEST POST

What inspires me most is everyday life—the people I meet, the work I have done, and the lessons that sometimes came at a pretty high price. I have made my share of mistakes, enjoyed some successes, and started over more than once. All of that gives me something to write about.

Over the years, I have worked in businesses where understanding people mattered just as much as understanding the product. Selling cars taught me a great deal about human nature. I saw excitement, uncertainty, pride, and fear, sometimes all sitting across the desk from me in the same person. Someone might spend months thinking about a new car and still arrive at the dealership unsure of what to ask or whom to trust.

Those experiences helped inspire Drive Down the Purchase Price of Your New Car. After years on the selling side of the desk, I had knowledge that could be useful to the person on the buying side. Writing the book gave me a way to pass that knowledge along.

There is something satisfying about helping another person understand a situation that once intimidated them. If a reader walks into a dealership better prepared, asks a question they would otherwise have kept to themselves, or feels comfortable taking more time before making a decision, that means something to me.

My inspiration also comes from places far removed from a sales desk. Time in the mountains, horses near a cabin, wildlife outside a window, and memories of people I have known all provide material. So do hard times. When you have had to pick yourself up and begin again, you tend to notice that same determination in others.

I do not believe every story needs a famous person or an extraordinary event. Ordinary people carry remarkable stories. Often, you just have to listen.

That is what keeps me interested in writing. There is always another memory worth preserving, another experience worth examining, or something I learned that might help somebody else. As long as I have those things to share, I have a reason to keep putting words on the page.

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AUTHOR Bio and Links:

Dale Dallman worked in the CAR business for decades. He started at Frontier Chevrolet in Billings, Montana. He worked the hardest part of the dealership, the USED CAR LOT! Frontier Chevrolet had 37 salespeople after it was bought out and renamed Denny Menholt Chevrolet. Dallman was #1 in sales from the beginning. Dallman invented the tool that made him famous, “THE BIRD DOG BUCK.” It was a copy of a $100 bill, with his picture on it. It had a section for the previous buyer to print their name, and for the potential new buyer to print their name.  The idea was to send ten copies to every person who bought a car from him. It asked the buyer to give one to every person they thought might be interested in buying a car. The instructions printed on the fake bill were “Give this to a potential buyer. If they present it to the dealership and ask for Dallman, you will receive a $25 “Bird Dog” check! The potential buyer will get a $500 discount on their purchase.” It got to the point that he didn’t even need to stand at the door and wait for new walk-ins. He had a secretary who handled his appointments!

Dallman then went out to the West Coast. Here, he worked on new and used cars for a Chevrolet dealer in the car village in Olympia, Washington.  He and his best friend (both from Billings) worked there. The idea for a book started there, but Dallman needed a broader cross-section of the car business, so he moved to Gilchrist Buick in Tacoma, Washington, to reach a different class of buyers. He did so well that Buick Motor Division had him do training videos that they used internally in National training.

Dallman decided to go to Germany on a contract with TOYOTA WORLD. The job was working the locations on the military bases where the military could buy cars and use them in-country, order one to be picked up at a dealer back in the states when they rotated home.

Dallman now does consultant work for buyers. He has instructed sales classes and trained both BUYERS and the salesmen, trying to get your money!  Dallman has advised many dealers and salespeople.  But he loves helping buyers outsmart the Dealers more!  

https://www.dallmanproductions.com/

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https://www.goodreads.com/author/show/49906767.Dale_E_Dallman

https://www.bookbub.com/authors/dale-e-dallman

https://www.amazon.com/stores/Dale-E.-Dallman/author/B0D57RY38J

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GIVEAWAY 

 Dale Dallman will be awarding a $15 Amazon/BN gift card to a randomly drawn winner.

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