Get Your Book Seen and Sold: The Essential Book Marketing and Publishing Guide by Claudine Wolk & Julie Murkette’s ➱ Book Tour with Guest Post
Claudine Wolk & Julie Murkette’s
WOW! WOMEN ON WRITING TOUR
OF
Get Your Book Seen & Sold
Tour Begins September 18
Book Summary
It is easier than ever to publish a book, but many authors find out too late about the actual work-the book marketing-that needs to be done to achieve sizable book sales. Instead of embracing the opportunities to promote their books, authors are intimidated and shut down. Those days are over. This is the book authors MUST HAVE to give their books the best chance to be seen and sold.
In this essential, easy-to-read, and easy-to-understand guide, the author will work through the graphs, examples, and exercises in the book and learn:
The fundamentals of book marketing: Message, Audience, and Hook
How the book marketing fundamentals effortlessly feed into every aspect of book marketing
The breadth of book marketing options and how book marketing works, with examples
How book distribution IS a crucial part of book marketing
To develop an elevator pitch and a formal pitch to media contacts
To develop with a doable book marketing plan
To develop media kit items for their book publicity efforts: Press Release, Author Bio, etc.
The types of book reviews and how to get them
To create a list of media contacts and how to use them
To organize their new entrepreneurial business as book marketer/author
Ideas to “shake their tree” to develop unique book marketing opportunities
To examine the best social media channels to promote their books
Where to put their book promotion dollars
Most importantly, authors will learn something priceless...the correct starting point!
Authors, You CAN do right by your book! Go on and reach the book buyers that you had in mind when wrote your treasured manuscript and Get Your Book Seen and Sold today.
Publisher: Lost Valley Press (September 2023)
ISBN-10: 1935874446
ISBN-13: 978-1935874446
Print length: 122 pages
Purchase your copy on Amazon, Bookshop.org, or Barnes and Noble. Make sure you add it to your GoodReads list too.
Hey
Authors, Here’s A Popular Book Marketing Roadmap
One of the toughest parts of book marketing is finding
a good starting point and then deciding where to focus your efforts. Below is a
suggested book marketing roadmap based on the research that my co-author, Julie
Murkette and I, have determined based on years of experience in book marketing
and current book marketing and publishing trends.
START => Identify
Your Message, Your Audience and Your Hook
Before any book promotion plans are made, we
feel that the best starting point is for authors to get to know their book – we
mean, really get to know their book. Dig in
and evaluate your book’s message, audience, and hook.
Message – What are you trying
to share with your book - fiction or non-fiction?
Audience – Who is your
intended reader? Who do you believe is
going to search out this book and buy it?
Hook – What makes your
book special or different?
Do your examination and determinations, write them out,
and keep it by you as you create all of your book marketing plans.
=>
Create a Media Kit
A media kit is a collection of book promotion tools. We
feel that a headshot and a press release are musts but the other press kit items
can be created as needed or desired. Other
media kit items may include: an author bio, an endorsement sheet, a sell sheet,
an interview question list, a postcard, and a brochure. Media Kit items are used to pitch media and to
let them know about your book in order to do a story, interview or mention of
you or your book.
=>
Create a Website
Authors need a basic website. Why? As you promote your
book, media will want to know how to contact you and will want to learn a
little more about you and your book. The
website is where they will go to get this information. Use your name as the website name.
Now that you have your basic promotion tools are
created: it is time to create your book marketing plan – the promotion items that
you will select to promote your book.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The
Second Half of Your Book Marketing Road Map
Below are common book promotion options that you could
select and add to your book marketing plan.
ð Pre-Launch Stops On Your Map
Advanced Reader Copy (ARC) outreach to book industry reviewers and early endorsers is a great way to
get the word out about your book early and to gather reviews.
Distributor pre–publication outreach – Depending on where your book and eBook is going to be
distributed (sold), you may find pre-pub ad opportunities for your book that
your distributor offers.
ð Media Outreach for Review, Interview, or Mention
Research media contacts who you think may be
interested in your message or book and then pitch to them via email or by
sending a book to them. Here is where
the work you did in message, audience, and hook pays off. We are talking about pitching to media
(newspaper, tv, radio, magazine, podcasts, and online outlets) to use your
message as content for their publication in the form of a story or mention or
review of your book.
Launch
Stops on Your Map
ð Online Book Promotion
BookBub, as an example, offers online promotion for
authors to share their book with millions of BookBub subscribers. The online promotion opportunities that I
love the most are targeted to readers who already buying and reading
books in your genre.
ð Online Book Ad
Many book industry organizations and book industry
publications offer ad space for authors to purchase for placement in their
catalogs, magazines, online sites. Each ad
opportunity should be researched to see if it is a good fit for YOUR book and
worth your ad dollars (i.e. IBPA, Ingram Spark, Publishers Weekly, Writers
Digest, Foreword Magazine).
Amazon, B&N, Book Bub, Facebook, and Instagram,
etc offer ad opportunities, too. You
have to create an image for the ad and then select the parameters for the ad
placement (type, cost, length of time). There are online tutorials that explain
how setting up online ad placement works.
ð Book Promotion Sites
There are many book promotion sites out there where
you submit your book and for a fee, your book is listed for all of the world to
see and purchase it. In some cases, you must offer your book for a heavy
discount or even for free. The hope is
that the massive exposure of your book will catapult book sales. These promotion site offers tend to help
authors who promote a series of books. (i.e., first book in the series is free,
new devoted readers are created) Here are a few of the sites that offer deals
as of this writing: Bargain Booksy, Fussy Librarian, Robin Reads, Book Gorilla.
Like social media ads, I feel that you really need to
understand how these book promotion sites work to decide if they are a
worthwhile fit for your marketing plan and budget.
Post–Launch
Stops and On-Going Stops
ð Social Media
Pick one or two social media channels that you already
spend time on and enjoy spending time on.
Keep your audience informed of your book and events. Offer great,
targeted information for your followers to keep them coming back for more.
ð Adjust Your Route
Adjust your roadmap as needed.
You are never locked in… if one direction doesn’t
work, pivot. Stay with it and have fun.
Claudine Wolk is the co-author with Julie
Murkette of Get Your Book Seen and Sold: The Essential Book Marketing and
Publishing Guide available today! Find her writing/podcast at
ClaudineWolk.Substack.Com.
About the Author
Claudine Wolk and Julie Murkette are experienced in sharing their knowledge of the publishing industry to give books the BEST chance to be sold. Julie is the long-time owner of Satya House Publications, which published and marketed the award-winning I See the Sun series of books, among others. Claudine Wolk is a published author, journalist, podcast host and book marketing consultant. You can find her writing in her weekly newsletter on Substack: Get Your Book Seen and Sold. Her book, It Gets Easier and Other Lies We Tell New Mothers, (Harper Collins) is translated into three languages and was released as an audiobook (Nov. 2022).
Find Claudine online at:
Substack: https://ClaudineWolk.Substack.com
Website: ClaudineWolk.com
Instagram: @ClaudineWolk
Facebook: Facebook.com/ClaudineWolk
Twitter: @help4newmoms
#GetYourBookSeen #marketing #nonfiction #claudinewolk #juliemurkette #womenonwriting
@WomenonWriting @help4newmoms
Hosted by ➱ Women on Writing
Blog Tour Calendar
September 18th @ The Muffin
Join us on The Muffin as we celebrate the launch of Claudine Wolk and Julie Murkette's book Get Your Book Seen and Sold. You can also enter to win a copy for yourself!
https://muffin.wow-womenonwriting.com
September 19th @ Karen Brown Tyson's blog
Join Karen as she reviews Get Your Book Seen and Sold. You can also win a copy for yourself!
https://karenbrowntyson.com/blog/
September 20th @ My Beauty, My Books
Join Nikki for her review of Get Your Book Seen and Sold.
September 21st @ Knotty Needle
Join Judy for her review of Get Your Book Seen and Sold.
https://knottyneedle.blogspot.com
September 22nd @ Word Magic
Visit Fiona's blog for a guest post by Claudine about creating a list of media contacts and how to use them.
https://fionaingramauthor.blogspot.com
September 23rd @ Chapter Break
Visit Julie's blog for a guest post by Claudine about how to pick and choose where to focus your book marketing.
September 25th @ My Heart is Booked
Don't miss Danielle's book review of Get Your Book Seen and Sold. You can also win a copy for yourself!
https://www.myheartisbooked.com/
September 28th @ Deborah Zenha-Adams' blog
Deborah shares an excerpt from Get Your Book Seen and Sold. You also have a chance to win a copy of the book, too!
http://www.deborah-adams.com/blog/
September 29th @ Margay Leah Justice
Join Margay as she reviews Get Your Book Seen and Sold.
https://margayleahjustice.blogspot.com/
October 1st @ Balance and Joy
Join Sheri for her review of Get Your Book Seen and Sold.
https://www.balanceandjoy.com/
October 4th @ Author Anthony Avina's blog
Join Anthony for a guest post by Claudine about the trick to a great interview.
https://authoranthonyavinablog.com/category/blog-tours/
October 6th @ Carole Writes
Join Carole for her review of Get Your Book Seen and Sold.
October 7th @ A Wonderful World of Books
Visit Joy's blog for a guest post by Claudine Wolk about a popular book marketing roadmap.
https://awonderfulworldofwordsa.blogspot.com/
October 7th @ Of History and Kings
Join Helen for her review of Get Your Book Seen and Sold.
https://ofhistoryandkings.blogspot.com/
October 10th @ What is That Book About
Visit Michelle's blog for an excerpt from Get Your Book Seen and Sold.
https://www.whatisthatbookabout.com
October 13th @ CK Sorens
Visit Carrie's page for her insights into Get Your Book Seen and Sold. You can also win a copy for yourself too.
https://www.instagram.com/ck_sorens/
October 15th @ Madeline Sharples' blog
Join Madeline for a guest post by Claudine about how you can't do everything. Don't miss it!
https://www.madelinesharples.com/
October 15th @ The Mommies Review
Visit Glenda's blog for her review of Get Your Book Seen and Sold.
http://www.themommiesreviews.com/
October 17th @ One Writer's Journey
Join Sue for her review of Get Your Book Seen and Sold.
October 17th @ Just Katherine
Visit Katherine's blog for a guest post by Claudine Wolk about how writing and book marketing are related.
https://justkatherineblog.wordpress.com/
October 18th @ A Storybook World
Visit Deirdra's blog for a spotlight of Get Your Book Seen and Sold.
https://www.astorybookworld.com/
October 19th @ Pick a Good Book
Join Debbie for her review of Get Your Book Seen and Sold.
https://instagram.com/pickagoodbook
October 19th @ Book Reviews from an Avid Reader
Visit Joan's blog for her review of Get Your Book Seen and Sold.
http://bookwomanjoan.blogspot.com/
October 20th @ Beverley A. Baird's Blog
Join Beverley for her review of Get Your Book Seen and Sold by Claudine Wolk and Julie Murkette.
https://beverleyabaird.wordpress.com/
October 21st @ Free to be Me
Join Leslie for her review of Get Your Book Seen and Sold.
October 21st @ Editor 911
Visit Margo's blog for a review of Get Your Book Seen and Sold.
October 22nd @ Beverley A. Baird's Blog
Visit Beverley's blog again for a guest post by Claudine Wolk about the top ten insider tips for self-publishing and book promotion.
https://beverleyabaird.wordpress.com/
October 22nd @ Jill Sheets' blog
Visit Jill's blog for her interview with author Claudine Wolk about her book Get Your Book Seen and Sold.
https://jillsheets.blogspot.com/
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